Dear Johnson & Johnson,
How is insulting your target demographic working for you? Are all those "crazy and tired official moms" just RUNNING to the store to buy Motrin? No? Huh. Didn't see that one coming, did ya?
Wearing babies has enormous benefits to both baby and wearer ("official" dads also wear their kids). If a baby carrier puts "a ton of strain" on the parent's shoulders, neck, and back, it's time for a different carrier that distributes the baby's weight better. (The Moby is my favorite.) It is not, however, time to pop a pill and pretend nothing is wrong. Or, come to think of it, time to pop a pill, and to turn your nose up at babywearers.
Generic products, here I come!
Here's to better marketing in the future!